2024-05-08 Communication and Branding Meeting Minutes

Owned by Eric Crugnale, created
Last updated: May 21, 2024
2 min read

Date

May 8, 2024

Attendees

Name

Organization

Role

Present?

Name

Organization

Role

Present?

 Andrea Pitkus

 University of Wisconsin-Madison

 Steering Committee member

No

 Eric Crugnale

 Sonic Healthcare USA

 Steering Committee member

Yes

Nanguneri Nirmala

 Tufts University

Steering Committee member

Yes

Stacy Lange

Patient Advocate

Steering Committee member

No

 

Kevin Schap

CAP

All SHIELD

No

 

Discussion topics

  • Meeting with Nick Decker (Roche Diagnostics and IVD Data Hub Workgroup Chair)

    • How can we drive more engagement in IVD Data Hub Working Group?

    • What is value of IVD Data Hub?

      • IVD Vendors would benefit from IVD Data Hub

      • Do stakeholders see value in adoption of technical standards?

    • IVD Data Hub is a demonstration of the value of SHIELD, so is is more of a secondary goal that is enabled by adoption of technical standards for lab result data exchange?

  • Discuss ways to support other Workgroups

    • Attract/retain contributors

    • Publicize goals and accomplishments

    • Identify value propositions as well as challenges/concerns for stakeholders

    • We need to articulate the value proposition for each industry group

    • Ideally the CAP article will be able to address this.

    • Should the Branding and Communications WG put out a survey, or interview members to understand the goals and concerns of the stakeholders:

      • Combination of canned questions and open dialog

    • Start a page to list questions on another page

      • Why are you supporting SHIELD?

      • What are your concerns?

        • Unfunded mandates?

        • Cost of implementation?

        • Complexity?

        • ROI?

        • Need?

      • What would be the primary values of SHIELD success?

      • What would be your primary challenges to adopting SHIELD related standards?

      • What are your primary challenges in your current working group?

      • What would you like to accomplish in the next 12 months?

      • What expertise is most beneficial for workgroup participation?

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