Content Comparison

Date

06 Sep 2023

Attendees

Goals

Discussion topics

Agenda

• Discuss SHIELD One Pager

  View file
  name SHIELD One Pager 6Sep23.docx

• Prepare One Pager for Steering Committee review/approval at 9/19 meeting

• Must be submitted to CDC for clearance by COB on 9/22.

• One-page, front and back

• Follow up on discussion from last meeting regarding “charge” of workgroup. Be prepared to discuss/recommend to Steering Committee at next meeting?

Discussion topics

• The workgroup spent most of the meeting discussing the purpose of the workgroup. As per the SHIELD Charter, workgroups must establish a “charge” which includes their purpose.

  • Significant discussion and questions raised as to what the purpose is:

    • The Branding and Communication Workgroup is responsible for establishing the ongoing communication strategy for SHIELD Community.  - YES

    • Document/Inventory content. - YES

    • Manage/Administer communication channels (website (would require funding), social media, broadcast email communications, ex, IVD Vendor engagement for LIVD). - DISCUSSION

      • Ex, if SHIELD created a LinkedIn Profile or Twitter feed, would this be administered by the Communication Workgroup?

      • Question: Should the Communication Workgroup be responsible for ongoing communications (ex, all social media posts would need to be published by the workgroup) or is the function more administrative and Steering Committee is ultimately responsible? - For DISCUSSION WITH STEERING COMMITTEE

    • Role in reviewing and approving content (presentations, publications), delegated by Steering Committee? - NO

    • Role in creating content?

      • SHIELD as a whole - YES

      • Workgroup-related, more specific - NO

  • There was concern that it may be impractical for all communications to have to go through the Workgroup (for example, content created by other workgroups) or to think that the workgroup was responsible for editing/approving/issuing all communications as opposed to having a more strategic role.  - NO, don’t foresee workgroup as “gatekeeping” all communications.  

  • Strategy - What are the best forums (ex, conferences) for presentations? Is the workgroup responsible for determining/finding the best venues - NO, not responsible, but can propose as can any other member/workgroup.

  • Are we responsible for creating/obtaining a logo? Who would build this? Budget/Donation? Can we use free logo design services? - YES, create/suggest options for Steering Committee approval.

Action items

Eric will work on one-pager. Work via email, but be prepared to review on next Workgroup meeting on 9/13

Quick decisions not requiring context or tracking

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