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2021-06-29

2021-06-29

Owned by Anonymous
Jun 29, 2021
1 min read

SHIELD Meeting Minutes: Comm Committee Weekly Meeting

Held on:

Tuesday, 06/29/2021

Attendees:

Vishal, Victor

Molly Pollen, Carolyn Hiller, Stan Huff, Nathan Davis, Nirmala

Action Items:

·       Send out Branding Strategy Straw-man out to Communication’s Committee as well as put it on the Confluence Site

·       Next meeting, review everyone’s feedback/comments of the straw-man

 

Meeting Notes

Agenda/Discussion Items: 

  1. Review of Straw-Man Branding and Communications Plan document

  1. Next Steps

 

 

Issues/Resolution:

·       Greg is reaching out to Rockefeller foundation for funders

·       Two groups that are going to be hardest to reach are C-Suite and physicians for target audience purposes

·       Take “payers” and move them from Secondary to Primary section for Target Audience

·       Brand Promise

o   This tends to have to be simple and short

o   Add ONC to the “HRO’s messaging” bullet

·       Timeline

o   Need to work to create budget

 

Risks/Mitigation:

·        

 

Next Steps:

·        

 

 

Other Qs or Concerns:

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